XROSS

Ideas made real

Software / hardware / firmware - we understand it on a binary level. As passionate digital natives, we constantly explore new possibilities for humans - to interact, connect, feel, and belong.

We're tech-agnostic by principle. The technology constantly evolves and moves on. We create experiences people carry with them.

Circular displays along a wooden gallery wall beside a colourful digital flower installation at Poland's Expo 2025 pavilion.

7 Herbs – Poland Pavilion at Expo 2025

Interactive circular-screen installation

Person in blue scrubs wearing a VR headset and holding controllers beside an endoscopy simulation display.

DEFT-MD

VR gastroscopy training and assessment platform

Person wearing a spatial-computing headset and raising a hand during the Discover London experience.

Discover London

Apple Vision Pro immersive travel film

Visitor viewing a blue-lit Direction Earth/Space display through a smartphone.

Direction Earth/Space

City-wide WebAR exhibition

Participant standing beside a long illuminated running wall at the Adidas X Crazyfast installation.

Adidas X Crazyfast

Interactive football brand activation

Concertgoer holding a phone towards a large Enter The Dimension screen.

Enter The Dimension x The Weeknd

Global augmented concert and Web3 experience

Wooden model city and tablet interface on the GM Energy augmented reality table.

GM Energy AR Table

Augmented reality interactive model

Metamirror

Hybrid physical and virtual live music event

Pianist at a grand piano beneath intersecting white and red light lines in Kagami.

KAGAMI – Ryuichi Sakamoto

Mixed reality concert experience

Visitors beside an architectural display screen and scale models at Masterpiece fair.

Savills Interactive Property Showcase – Masterpiece Fair

Multi-device property touchscreen experience

Footballer in a blue kit with glowing energy effects for Trickshot.

Trickshot – Spatial Sports Platform

3D sports data for AR and interactive fan experiences

Network globe and miniature illuminated city above a tablet in the unReal City artwork.

unReal City

Multi-participant XR theatre at Brighton Dome

Small character in a red virtual corridor labelled Virtual Learning Portal.

RSA Road Safety Metaverse

Browser-based virtual learning platform

Headset-wearing riders seated behind the safety bar on Brighton Pier's Twister ride.

Twister VR at Brighton Pier

VR experience synchronised with a physical amusement ride

Seated participant wearing a black RelieVRx virtual reality headset.

RelieVRx – Immersive Treatment

VR therapy onboarding experience

The Curator title graphic with a wireframe sphere and the subtitle about Polish design icons.

Curator VR

VR escape-room experience exploring Polish design

Glowing blue wireframe figure surrounded by suspended droplets in Nightss VR.

Nightsss – VR ASMR Animation

Immersive VR poem combining dance and spatial audio

Orange ASICS METARACER running shoe floating inside a futuristic virtual showroom.

ASICS Virtual Innovation Lab

VR product launch and immersive showroom

Virtual character in a pink balaclava and red shirt sitting in a boat near an island.

The Illuminatus! Trilogy VR

Cinematic narrative VR experience

Visitors gathered around the Find Your Path interactive game table.

Gamified Interactive Table for RBS

Multi-user graduate recruitment game

Roche exhibition participant using a virtual reality headset and hand controllers.

Roche VR – Multiple Sclerosis Simulation

Immersive simulation of MS symptoms

Translucent human figures lit in pink and blue at the Make Blood Cancer Visible installation.

Make Blood Cancer Visible

Interactive public art and awareness installation

Paper-style London scene with Paddington, townhouses and Big Ben for Heathrow Express AR.

HEX AR – Every Bear on Time

Paddington Bear AR filter for Heathrow Express

White Airbus ELEV8 exhibition cabin with illuminated upper panels and inset screens.

Airbus – ELEV8

Immersive space elevator installation

Visitor standing with arms out in front of the interactive X-ray mirror at an exhibition.

Interactive X-ray Mirror

Motion-tracked healthcare brand experience

Futuristic racing car on a city circuit in the Formula E VR experience.

Formula E VR

Virtual reality car livery configurator

Visitors playing Energy Manager on a curved table covered with projected game graphics.

Energy Manager – Mishkat Interactive Center

Gesture-based renewable energy education game

Visitor using a bakery-themed touchscreen kiosk at a Mondelez retail activation.

Mondelez Biscuit Bakery

Interactive airport retail experience

Visitors looking down at a WaterAid interactive tabletop display.

WaterAid Experiential Space

Interactive sustainability installation at Copenhagen Fashion Summit

Guests using a Gifstar photo kiosk surrounded by a bright circular light.

Gifstar

Portable branded GIF photo booth platform

Bed and projected character in the mixed-media stage production The Fall.

The Fall

Projection mapping and synchronised theatre technology

Visitor wearing a VR headset in an ornate historic room during Pleasure Palace.

Pleasure Palace

Site-specific VR theatre at Hampton Court

Blue futuristic city game scene with a transparent sphere, red obstacles and a score display in Neon Run VR.

Neon Run – Mevius VR

Gesture-controlled mobile VR racing game

Projected cartoon skull with orange eyes and a cracked forehead on a tiled wall.

Halloween Skull Projection Mapping

Interactive projection-mapping control app

Renault: Be Moved, Not Driven

Kinect-powered interactive brand activation

Group of children watching a studio monitor under blue and pink lighting.

Sky Academy Studio

Interactive broadcast education environment

Pink Young Galaxy album artwork with a sculptural purple form beside a vinyl record.

Young Galaxy – Generative Music Videos

Procedural music visualisers

Vertical interactive screens along a curved exhibition wall at the Dubai pavilion in Expo Milan.

Dubai Pavilion at Expo Milan 2015

Multi-user interactive survey and live data visualisation

Visitor and staff member using a camera kiosk in front of a wall of video portraits at Facebook zone.

Facebook Zone at Cannes Lions

Interactive multi-screen video grid

Carling V Festival Brand Visuals

Real-time content system for large LED screens

Orange race car on a panoramic display above an interactive dashboard.

SAP Experience Centre – Sports Zone

F1 simulator, telemetry and interactive data visualisation

Visitors posing in front of a blue video wall that echoes their silhouettes.

Interactive Video Walls – Trinity Leeds

Large-format responsive LED experiences

Visitors standing in front of the Smiles Film display at the Serpentine Gallery.

Yoko Ono – Smiles Film

Smile-recognition photo booth at Serpentine Gallery

Visitor using a tabletop control beneath a screen showing the Carbon Cycle AR landscape.

Carbon Cycle AR

Augmented reality museum interactive

Codex Sinaiticus interactive display on a white computer in a museum gallery.

Codex Sinaiticus

British Library web and touchscreen interactive