AR filter for Heathrow Express

HEX AR – Every bear on time

Paddington-themed pop-up London scene with colourful houses, characters and Big Ben.

Launching on the 1st of October 2019, passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – ‘brought to you’ by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.

Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their phone. This augmented reality experience was created in form of facebook filter, so user do not need to download an app.

Paddington carrying a suitcase in a pop-up London scene with pigeons and Big Ben.
Front, side and silhouette views of a paper-style Paddington character model.