Adidas X Crazyfast
Interactive football brand activation
OUR WORK
Ideas made real
Selected projects across physical, virtual and augmented realities. Explore our work by sector, discipline and technology.
PhygitalIdeas made real
Digital fabrication shapes the form. Bespoke electronics give it senses. Together, they turn ordinary objects into interfaces built for human interaction.
Virtual realityIdeas made real
Spatial, immersive, boundless - we build experiences in every format VR allows, then break the rules by scaling them out of the headset entirely. Large-format projection mapping turns virtual worlds into physical ones, no lens required
Augmented realityIdeas made real
Augmented reality, device-agnostic by default — phone, tablet, headset, glasses, or a mirror on the wall, we make your content visible on top of real world.
XROSSIdeas made real
Software / hardware / firmware - we understand it on a binary level. As passionate digital natives, we constantly explore new possibilities for humans - to interact, connect, feel, and belong.
We're tech-agnostic by principle. The technology constantly evolves and moves on. We create experiences people carry with them.
OUR WORKIdeas made real
Selected projects across physical, virtual and augmented realities. Explore our work by sector, discipline and technology.
Trickshot – Spatial Sports Platform
3D sports data for AR and interactive fan experiences
ASICS Virtual Innovation Lab
VR product launch and immersive showroom
Formula E VR
Virtual reality car livery configurator
SAP Experience Centre – Sports Zone
F1 simulator, telemetry and interactive data visualisation
The action carries beyond the pitch in our interactive sports experiences. Physical challenges, spatial match data and live telemetry connect fans with the game, turning athletic performance and product stories into something they can explore themselves. Some projects put visitors’ own skills to the test; others reveal the detail behind a sporting moment. The design follows that distinction, bringing together intuitive controls, visual feedback and the data or physical systems needed to support participation.