SAP Experience Centre – Sports Zone
F1 simulator, telemetry and interactive data visualisation
For Engage Works, we developed the interactive systems for the Sports Zone inside a new SAP Experience Centre. A Formula 1 simulator streamed live driving data to an interactive telemetry display, where visitors could retrieve their session using RFID and compare performance against benchmark racing data. Session information, race footage and telemetry were stored for later review and sharing.
The zone also included a 4K multitouch display explaining vehicle components, an introductory driver briefing and a four-screen 1920 × 4320 video wall. All elements were integrated with a custom environmental control system managing lighting and background audio, creating a coordinated physical and digital brand experience.
