Renault: Be Moved, Not Driven

Kinect-powered interactive brand activation

Renault: Be Moved, Not Driven combined a new Clio with two large digital screens to create a body-led interactive brand experience. Visitors stood in front of a bespoke Kinect tracking system, which captured their movements as silhouettes. Those silhouettes acted as dynamic masks, revealing imagery of the Clio as participants moved.

Each interaction was recorded and made immediately available through a customised Wi-Fi engagement platform, allowing visitors to download and share their videos while supporting real-time CRM data capture. The activation launched at Westfield Stratford before touring Birmingham, Manchester and Newcastle.

Visitor using a Renault interactive display with a personalised avatar in a shopping centre.
Red Renault Clio beside a Step Up interactive kiosk in a shopping centre.
Smartphone displaying a personalised Renault video email.