Mondelez Biscuit Bakery

Interactive airport retail experience

We developed an interactive point-of-sale experience for Mondelez that used a physical rolling pin as the main interface, creating a direct connection between the interaction and the biscuit product story. The central challenge was making an unconventional physical control robust enough for unattended, high-traffic airport use.

The application was deployed on Windows tablets, with a scaled-down iPad version also produced. Five language versions were delivered, including two added remotely when access to the installation site was heavily restricted.

Visitor using a bakery-themed touchscreen kiosk at a Mondelez retail activation.
Close-up of a visitor using the Mondelez kiosk, with a rolling pin beneath its touchscreen.
Mondelez biscuit bakery touchscreen between product displays beneath Milka and Oreo branding.