Interactive X-ray Mirror

Motion-tracked healthcare brand experience

Visitor standing with arms out in front of the interactive X-ray mirror at an exhibition.

Built on a rapid turnaround for a Sanofi brand experience, the Interactive X-ray Mirror used 3D camera tracking to mirror visitors’ movement and reveal areas of the body commonly affected by rheumatoid arthritis. The result translated an invisible medical condition into an immediate, body-led interaction.

We developed the system from the ground up and addressed the practical challenges of a live event environment, including robust tracking, multiple visitors and background interference. The installation combined real-time computer vision with a simple visual metaphor that audiences could understand instantly.