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Yoko Ono – Smiles film

Yoko Ono – Smiles film

As part of Yoko Ono’s summer exhibition ‘Into the Light’ we were commissioned to build a photography booth, a content management system and a workflow for moderators to review and broadcast the images across social media.

We developed a ‘smile recognition’ photo booth, that only snaps if you’re smiling. The photos were uploaded to a cloud server where they were reviewed and moderated. Approved smiles were shared across social channels and pushed back to the gallery space where they appeared on a big screen.

We met Yoko Ono and shared 20,000 smiles with the world in three-months.

Client:

Serpentine gallery

Agency:

Category:
Yoko Ono – Smiles film
Yoko Ono – Smiles film
Yoko Ono – Smiles film
Yoko Ono – Smiles film