RSA’S Road Safety Metaverse

The COVID-19 pandemic forced society to make significant lifestyle adjustments. For the Irish Road Safety Authority (RSA), this meant their educational focus was to shift gear from ‘in-school’ to ‘at home’, with learning resources distributed online to provide a safe and engaging remote learning environment for all students.

In collaboration with BBDO, Solarflare created a metaverse for road safety learning called ‘RSA Core’, as a means to harness innovative technology. Accessible through the browser the remote learning portal allows both RSA presenters and students to be virtually together whilst physically apart. Cast as avatars, the users are fully immersed and engaged within the 3D event space. Full with hosted RSA learning materials, such as presentations, videos, and animations, the content is tailored to certain age demographics and ready for a wide range of learning content to be taught.