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Renault: Be Moved, Not Driven

Renault: Be Moved, Not Driven

The experience featured a new Clio and a pair of giant digital screens, placed back to back. Visitors to the stand were invited as both individuals and groups to stand on a marker in front of one of the screens, where their bodies were captured by a bespoke Kinect system and displayed onscreen as silhouettes. As each person moved, their silhouette moved in unison, with each silhouette acting as an inverted mask to reveal images of the new Clio underneath.

Each interaction was recorded and made immediately available via a customised Wi-5 mobile engagement solution, which allowed participants to log onto the #bemoved Wi-Fi network and instantly download and share their videos via social media, including a one-click option to upload to the brand’s YouTube channel to be in with a chance to win a weekend trip for two to Louis Renault’s home in Paris. The Wi-5 solution simultaneously collected user data, including email addresses submitted by the public, which were collated and delivered to the relevant CRM team in real time.

Launching at Westfield Stratford in February, the tour spent consecutive weekends in Birmingham, Manchester and Newcastle; with the final stop being added due to the overwhelming success of the original three weekends’ activity.

Client:

Renault

Agency:

Wi-5

Category:
Renault: Be Moved, Not Driven
Renault: Be Moved, Not Driven