Airbus – Elev8

We launched Elev_8, a space elevator that takes visitors on an interactive trip into space, to find out more about Airbus’ latest satellites and science missions: Biomass, Inmarsat and Solar Orbiter. Passengers are rocketed into orbit, discovering the satellites’ journey from design, manufacture and launch.

Using the Airbus Portsmouth satellite manufacturing site as a key location, we filmed content in panoramic 360 to create an immersive experience. This depicted the innovative and technical skills that go into this form of advanced engineering, demonstrating that Airbus is a world-leader in providing geo-stationary telecommunications satellites, boasting 25% of market share in this sector.

We combined the video footage with sophisticated computer graphics (CGI), so visitors found themselves part of an awe-inspiring real-time voyage, whilst learning more about the three space missions. This breath-taking experience was delivered through the bespoke-built elevator, an installation which the INITION team designed and built from scratch.