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Adidas X Crazyfast

Adidas X Crazyfast

We teamed up with adidasTBWA\London and 4Wall Europe for an interactive pop-up, celebrating the release of the X CRAZYFAST boots.Proving that ‘Speed Pays’, we bought to life 3 football challenges designed to put player’s speed to the test. The race was on to get to the top of the digital leaderboard and earn redeemable adidas currency. With personalised digital player cards, adidas merch and a pair of the X CRAZYFAST boots up for grabs, the competition was fierce!

From sprint-offs with digital avatars, to navigating a snaking dribble track and conquering the ultimate bleep test, participants were pushed to unlock speed in all elements of the game.

 

 

Adidas X Crazyfast
Adidas X Crazyfast
Adidas X Crazyfast
Adidas X Crazyfast