Enter The Dimension x The Weeknd

Introducing, the first-ever concert fan experience created in Web3. Enter the Dimension. This global, integrated campaign was the ultimate fan experience that introduced fans to a whole new dimension of music. Fans could indulge in a digital portal that featured a concert themed face filter, a web3 puzzle game, and a bespoke metaverse adventure to win merchandise and free concert tickets. An influencer unboxing campaign helped to. further build excitement and drive traffic to the portal.

To engage live concert goers, we created one of the world’s largest AR sculptures, inspired by the Binance logo. Showcased at 10 concert venues across the world, this eye-catching cube unlocked an AR game to win merchandise, whilst driving new sign-ups to Binance’s platform. ​​

We provided technical direction for all parts of the campaign.